APR.2027
Ifema Madrid
Madrid, the natural gateway between Europe and Latin America
Madrid is much more than the home of Salón Gourmets. The Spanish capital has established itself as the main connection point between Europe and Latin America thanks to its economic, cultural and linguistic links, as well as its outstanding international connectivity. Every year, thousands of companies and professionals choose Madrid to start business relationships, open new markets and develop business opportunities on both sides of the Atlantic.
A shared language, a market of more than 635 million people
Spanish is one of Madrid's major competitive advantages as an international meeting point. With more than 635 million speakers worldwide, the shared language facilitates communication between companies, reduces trade barriers and encourages the creation of trusted relationships.
For gourmet brands, operating from Spain provides direct access to one of the planet's largest linguistic and cultural spaces, with enormous growth potential and international reach.
Madrid, the great economic axis between Europe and Latin America
The economic ties between Spain and Latin America make Madrid a true business bridge between both continents. Spain is one of the main destinations for Latin American investment and, at the same time, is among the region's largest investors.
This intense activity has encouraged hundreds of Latin American companies to establish themselves in Spain and has consolidated Madrid as the place where many international projects begin their expansion. For many Latin American companies, the Spanish capital is the gateway to the European market; for European companies, it is the natural starting point for doing business in Latin America.
Strategic connectivity between both continents
Madrid has one of the most comprehensive air connection networks between Europe and Latin America. Adolfo Suárez Madrid-Barajas Airport connects daily with the main Latin American capitals through frequent direct flights, making travel easier for buyers, distributors, importers and exhibitors.
This accessibility makes Madrid the most convenient and efficient destination for international meetings and encourages the attendance of professionals from both continents.
A capital with an Ibero-American vocation
Madrid's close relationship with Latin America goes beyond business. The city is home to the Ibero-American General Secretariat (SEGIB), an organisation that promotes cooperation among the 22 countries of the Ibero-American Community and reinforces Spain's role as a meeting point between Europe and Latin America.
This institutional dimension consolidates Madrid as a space for dialogue, collaboration and exchange that transcends the economic sphere.
Salón Gourmets, the great international meeting point
Holding Salón Gourmets in Madrid means taking advantage of all the benefits offered by a city prepared to connect markets. With almost five decades of history, the event brings together thousands of national and international professionals each year, including a significant representation of buyers and companies from Latin America.
Thanks to internationalisation programmes developed together with ICEX and other institutions, Salón Gourmets fosters direct contact between producers, distributors and importers, generating business opportunities that transcend borders.
Madrid, where opportunities begin
Salón Gourmets finds in Madrid the ideal setting to connect the quality food and beverage industry with one of the world's most dynamic markets. The strength of its economic ties, cultural proximity, shared language and excellent connectivity make the Spanish capital the place where Europe and Latin America meet to do business.