LONGNAN XIANGYU OLIVE DEVELOPMENT CO., LTD

Longnan XiangYu Olive Development Co., Ltd was established in 1997, with registered capital of 12 million Yuan. The trademark "XiangYu" was taken from the literary name of previous premier Zhou, which shows respects to this founder of Chinese olive business. At present, the company has developed into a whole industry chain comprehensive enterprise that focus on seeds seedlings, intensive cultivation, extensive plantation, science and technology research, deep processing, marketing and tourism experience of olive. Successful product mainly has extra virgin olive oil, Olive Mingui capsule with olive oil and angelica sinensis oil, original olive skincare series, olive tea, organic vegetable in olive oil, olive, olive soap, olive wood art and other series products which are more than 100 kinds with gradually expanding chain. Especially the invention of olive Mingui capsule, which not only fill the gaps in domestic oils health care products, but also won China Health Food Approval as well as China invention patent.

The company obtained approval of geographical indications protection products in 2008. In 2009 as an only olive oil producer in China, Xiangyu was invited to participate in drafting national standards of olive oil. In 2011, China International Edible Oil Industry Expo awarded Xiangyu the gold medal of safety food at Beijing. XiangYu trademark was identified as Chinese well-known trademark by State Administration for Industry and Commerce in 2013. Xiangyu was in the first batch of national forestry leading enterprise in 2014 and won quality prize awarded by Longnan Municipal People's Government at the same year. In 2015 the company won the leading enterprise of agriculture industrialization, and was approved as national olive research center and products development base at the same year. In 2016, Ministry of Agriculture, the National Development and Reform Commission, Ministry of Finance and other eight ministries codetermined that Xiangyu was approved as national leading enterprise of agricultural industrialization. At the same year, it was approved as the olive processing technology and quality control research center of Gansu province. In March 2017, Xiangyu extra virgin olive oil won three gold medals at the Chinese first olive oil evaluation and comparison recommendation meeting. In April, in the "2017 New York International Olive Oil Competition" held in New York, Xiangyu extra virgin olive oil stood out from 910 oil samples from 27 countries around the world, and won the gold prize in the competition. In the same month, she won one silver and one bronze prize in the Los Angeles International extra virgin olive oil competition. In May, she won three silver medals in a similar competition in Japan. Won a silver medal in the Australian International extra virgin olive oil competition in October; January 2018 she won the second prize of the Great Wall Food Safety Science and Technology Prize, which is known as China's "Nobel Prize in the Food Industry", and won the highest honorary gold prize in Israel's 2018 Tera Olive Oil Competition. In December, the company was awarded the Gold Award at the 12th China International Organic Food Expo; the same month, it won the 2018 IEOE China (Beijing) International Edible Oil Industry Fair Gold Award. In July 2018, the company was named as a high-tech enterprise; In October, the company set up an expert workstation for academicians; in November, a joint laboratory for the verification of sensory evaluation criteria for olive oil was set up; and setup the “olive test demonstration base" conjunction with the Forestry Research Institute of the Chinese Academy of Forestry. And was awarded as the demonstration enterprise of technological innovation in Gansu Province in December. Increasing investment in R & D, and carry out the research and innovation of key technologies such as research and development investment, oil-olive planting, deep processing of olive oil, scientific and technological research and development, etc.

"Small olives, big industries," after more than 40 years of development under the support of the two levels of party committee government and relevant departments in the urban area, at present, Longnan City has planted 121 varieties of olive oil, 554600 mu, accounting for 60 percent of the country's planted area, olive oil production accounts for 93% of China's production, confirmed the dominant position of China's olive production areas. Over the years, base on the principle of reasonable development and benefit sharing, Xiangyu carry out the cooperation mode that Company + Association + Base + Cooperative + Peasant household. With the implementation of Order Agriculture, the company funded 6.48 million Yuan to purchase 50,000 special fruit basket, which is free to use for farmers, to improve the quality of the fresh fruit.

At present, the company has more than ten thousand acres of national olive planting demonstration base, and integrate olive planting area 263,000 mu of Wudu district’s 17 Towns, involving 45672 households. Since establishment, the company has paid more than 900 million Yuan to growers. In the 2017 season, it has processed 20,000 tons fruit, produced more than 2200 tons of extra virgin olive oil,and paid more than 100 million Yuan to the growers. That increases farmers’ income, and improves the local ecological environment as well. The company’s philosophy, create a brand, drive the industry and benefit local people is able to realize.

Since 2012, to response to the government’s call for developing e-commerce, the company started to operate e-commerce department independently. Flagship store of XiangYu Olive Oil has been opened successively in Taobao, Tmall, Jingdong and Alibaba. At the same time, the company has associated with Internet companies of Beijing, Shenzhen, such as Too Too and Miss Fresh, to developing Internet sales model.

To speed up development of Longnan olive industry, in 2014 XiangYu Olive Ecological Industrial Park was started to construct, with an area of 180.86 mu and total investment 362 million Yuan. Industrial park is mainly comprised of agricultural science park, olive culture Expo, science and technology demonstration park, sunshine factory and health theme leisure park. After the completion, the enterprise’s comprehensive output will reach 820 million Yuan, gains tax will reach 106 million Yuan, and more than 500 new jobs will be provided. The first phase of the project Sunshine Factory has been built and put into production in 2015. In order to produce top quality olive oil, three imported original cold-pressed olive oil production lines were introduced, with day processing 560 tons of olive fruit. Oil depots with international standardization (oxygen insulation, isothermal heating and lightproof) were built, which effectively cut off oxidation from ultraviolet radiation and air and maximally retain the active ingredient in olive oil. Daily capacity of filling workshop is about 50,000 bottles. Equipped with professional QC team and 24 hours real-time monitoring, each working procedure is under strict control. In 2016, the Company added a single variety of fresh fruits of olives and crushed to produce different types of different grades, the world's leading puree olive oil, giving consumers more choices.

Become bigger and stronger is XiangYu’s goal. Integrity, quality, brand and innovation is what XiangYu depending on. The company will rely on the advantages of technology, raw material and so on to start the brand upgrade, to change for the consumer only. As the provider of healthy food, Xiangyu also advocate healthy lifestyle and lead the sustainable development of the industry.  Moreover, with a commitment to benefit people of Longnan and win honor for China, Xiangyu will make more efforts to achieve out of China to the world.